Audio Description

Audio description (AD) is an additional audio track that verbally describes visual information for blind or visually impaired people. It explains actions, facial expressions, locations and visual details that would be impossible to grasp without visual perception.

These descriptions take place during pauses in speech and complement the action without overlaying the original sound.

Where Audio Description is Used

• Films and series
• Television programs
• Live theater and operas
• Exhibitions and museums

Legal & Accessibility Importance

Audio description is a recognized standard for barrier-free communication. In Germany, it is required by law in many public media offerings (e.g. in accordance with BITV, EAA).

Benefits

• Strengthens inclusion in the media sector
• Facilitates access to cultural offerings
• Enables self-determined participation in society