TYPO3 SEO: Basic Tips for Search Engine Optimization

Most people only click on the first 3 to 5 search results. Less than 5% select results from fourth place onwards. This is exactly why search engine optimization (SEO) is so important.

 TYPO3 is a flexible, free content management system (CMS) that is used to create and manage websites. It already comes with some helpful tools that can assist with search engine optimization.

In order to use these tools correctly, it is important to understand how SEO works in TYPO3 CMS.

This blog shows you how to make your TYPO3 website easier to find on Google & Co. We explain how to use multiple languages, social media and accessibility!

Search engine optimization (SEO) means improving your website so that it can be found better on Google.

Good SEO makes your website more visible and brings in more visitors. This increases your chances of attracting new customers, sales or readers. The aim is to appear higher up in the search results for relevant search queries.

This includes, among other things

• the correct use of keywords,
• a clear and appropriate page title (title tag),
• an appealing meta description,
• helpful and relevant content,
• a fast loading time of the website,
• and a good display on mobile devices.

In short: SEO helps to ensure that your website works well for people and search engines.

Most people only click on the first results in search engines. If your website is not there, it is often overlooked.

Good SEO makes your website more visible and brings in more visitors. This increases your chances of attracting new customers, sales or readers. A clear URL structure and user-friendly content also help to improve your ranking.

Websites in the top positions also appear more trustworthy - users are more likely to believe them. In short, SEO makes your website more successful and helps your business grow online.

Fact: “Did you know that the first Google result gets around  27.6 % of all clicks  receives? This shows how crucial it is to be at the top of search queries.”

TYPO3 is a powerful content management system (CMS). It is used by many - from small blogs to large corporate websites. It offers great flexibility, but good search engine optimization (SEO) is not automatically guaranteed.

To improve the SEO performance of your TYPO3 website, targeted adjustments are necessary. This mainly concerns three areas:

• Structure: A clear page hierarchy, meaningful URLs and internal links make it easier for search engines to understand your content.
• Content: Texts should contain relevant keywords, be useful and easy to read - both for users and search engines.
• Technology: This includes fast loading times, a mobile-friendly display, clean HTML and the correct configuration of metadata.

Only through these conscious optimizations will your TYPO3 website be more visible to search engines - and therefore more successful on the web.

In the “SEO” section of each page, you can enter the title, description and information for social media. This helps you to be found better on Google and look good on Facebook.

7. breadcrumbs (breadcrumb navigation)

Breadcrumbs supported by default improve user navigation and help search engines to better understand the page structure.

High-quality content is the key to good SEO. TYPO3 supports you in preparing this content in a structured and search engine friendly way. Here are four basic functions to help you do this:

1. Structured headings

Use H1, H2, H3 etc. to clearly organize content. Each page should have only one H1 (for the main title), followed by logically organized subheadings. These can be easily assigned in the TYPO3 content editor - this improves readability for users and search engines.

2. Natural keyword placement

Incorporate important keywords into titles, headings and texts in a meaningful way - but don't overdo it. TYPO3 gives you full control without rigid guidelines. Make sure you use understandable, user-friendly language

3. Keep content up to date

TYPO3 offers practical tools for content planning: you can publish or hide articles on a time-controlled basis. Content can be changed securely using versioning. If necessary, they can be easily reset to previous versions. This ensures that content is always up-to-date and correct.

4. Internal linking

With the Rich Text Editor (RTE), you can easily insert internal links - without programming. Highlight the text, select a page and link to it directly. This strengthens the page structure and helps both visitors and search engines with navigation.

Known from WordPress, this extension offers SEO tips directly in the backend. It analyzes content, checks readability and shows a Google preview - ideal for editors.

Generates SEO-optimized texts, metadata and more via AI. Saves time and helps with content creation.

All-in-one solution with focus keyword analysis, Google snippet preview, social media tags and structured data. Perfect for multilingual websites.

AI-supported generation of meta titles, descriptions and keywords. Ideal for large websites that want to avoid manual optimization.

Adds structured data so that search engines understand content better - for example for ratings or events.

• Use clear URLs: Use short, punchy URLs with keywords - they reflect the page content.
• Check broken links: Regularly monitor 404 errors and redirect/update outdated pages.
• Use structured data: Schema markup helps search engines better understand content (manually or via extension).
• Set canonical tags: Avoid duplicate content - set preferred page versions.
• Submit sitemaps: Submit to Google Search Console to ensure all pages are indexed.
• Optimize page speed: Test with PageSpeed Insights and fix performance issues.

To ensure your TYPO3 website continues to rank well, it's important to regularly monitor SEO performance. These tools and practices will help you track progress, identify issues and continuously improve your content.

1. Analytics Integration

Connect your TYPO3 website to analytics platforms to track traffic and user behavior. Popular options include:

• Google Analytics - Shows detailed traffic data, user behavior, conversions and more.
• Matomo- A privacy-friendly, self-hosted alternative to Google Analytics.
• Google Site Kit - You can manually integrate Google tools into TYPO3.

2. SEO Tools For Performance

Use these tools to monitor and improve the search results of your TYPO3 website. For example, you can use them to analyze and optimize the meta description.

• Google Search Console- Shows keyword rankings, index status and page performance in Google.
• Screaming Frog SEO Spider - Desktop software that scans your site for broken links, missing metadata, duplicate content, etc.
• Ahrefs Webmaster Tools (Bonus) - Helps analyze backlinks, keywords and technical search engine optimization for free.

3. Continuous Optimization

Search engine optimization is an ongoing process. Regular tasks include:

• Conduct content reviews: Revise old pages and update outdated information.
• Fix broken links: Use tools like Screaming Frog or Google Search Console to find them.
• Keep up with algorithm updates : Follow sources like the Google Search Central Blog or Search Engine Journal.

Good search engine optimization doesn't have to be complicated. Even small measures can have a big impact - and TYPO3 already provides you with all the important tools for this.

Concentrate on strong content, a clear page structure and sensible settings in the backend. This will take your website step by step towards better Google rankings and increasing visitor numbers.

Start today with the TYPO3 SEO basics, stick with it - and let TYPO3 do the rest.