TYPO3 SEO: Improve Your TYPO3 Website Ranking

Good search engine optimization (SEO) is the basis for your website to appear higher up in the search results. A better ranking means more visibility and therefore more visitors.

1. Use targeted keywords

Choose search terms your audience is actively using, including long-tail keywords. Naturally, place them in titles, headings, and body content.

2. Create high-quality content

The most useful, modern information is applied to real problems. Don't get distracted with writing! Use bullet points, subheadings and the appropriate layout to make it easier to read and digest the content.

3. Ensure mobile optimization

There are 83.58% of Google traffic comes from mobile devices. The first choice for ranking sites depends on mobile performance. What is necessary is a responsive design. As an agency for TYPO3, we need your website to look great and function at all screen sizes, from smartphones to 4K monitors.

4. Use a clear page structure

Start with headings H1 and H2, and then a short paragraph, and logical navigation. Use readable, SEO-friendly URLs.

5. Optimize images for SEO

Reduce load times by compressing images. In support of TYPO3 Accessibility and Image Indexing, use appropriate alt texts and title tags. Currently, WebP formats are preferred for faster delivery and quality.

6. Title tags, meta descriptions & URLs

Each page should have a unique title tag and meta description with detailed keyword information for each page. Use clean, human-readable URLs that reflect the content of the page.

7. Use HTTPS

The security. An SSL certificate (https://) is essential to ensure user safety and data protection. Websites with HTTPS are more important to Google ranking, and browsers now mark unsafe sites as default.

8. Optimize internal linking

Hook the page relevant to it using descriptive anchor text. This helps users navigate your content, spreads equity across sites, and pushes visitors to spend more time on your site.

TYPO3 creates readable URLs (Slugs) for websites such as /services/webdesign in a way that is more straightforward than cryptic paths. The manual adjustment may be useful.

In TYPO3, you can set a preferred (canonical) URL for each page in TYPO3. This helps avoid duplicate content and makes their search results clean.

TYPO3 creates and updates XML sitemaps automatically. These can be submitted to search engines (e.g. via Google Search Console) and customized individually.

With the Redirect module in TYPO3, you can easily create permanent (301) and temporary (302) redirects. This is useful when URLs change or pages are deleted.

You can set pages to "noindex" or "nofollow" – e.g. for test pages or internal content, directly in the backend.

TYPO3 supports SEO for multiple languages. Hreflang tags ensure that users are shown the appropriate page version based on language or region.

With TYPO3 templates and Extensions, you can easily incorporate structured data such as reviews, events, or product information. This will make your content appear as eye-catching Rich Snippets in search results.

Alt-Text describes your articles and helps search engines to "see" what they are about. In TYPO3, you can add Alt-Text directly when uploading or editing an image in the media area.

With TYPO3 Accessibility Checker, you can improve the accessibility of your website. This also helps people who use screen readers.

High-quality content is the key to good SEO. TYPO3 helps you to structure and optimize this content for search engines. Here are four basic functions that will assist you:

1. Structured Headings

Use H1, H2, H3, etc., to clearly structure content. Each page should have only one H1 (for the main title), followed by logically ordered subheadings. In the TYPO3 content editor, these can be easily assigned - improving readability for users and search engines.

2. Natural Keyword Placement

Integrate important keywords sensibly into titles, headings, and texts - but do not overdo it. TYPO3 gives you full control without rigid specifications. Pay attention to understandable, user-friendly language.

3. Keeping Content Up to Date

TYPO3 offers practical tools for content planning: you can publish or hide posts on a timed basis. Through versioning, content can be safely changed. If necessary, they can be easily reverted to previous versions. This keeps the content always up to date and correct. Check your current TYPO3 version now with our free TYPO3 Version Checker.

4. Internal Linking

With the Rich Text Editor (RTE), you can easily insert internal links - without programming. Highlight the text, select a page, and link directly to it. This strengthens the page structure and helps both visitors and search engines with navigation.

New in TYPO3 v14: Improved editor experience

TYPO3 v14 includes refinements in the backend that make SEO-related content editing more consistent. SEO fields are easier to access, slug behaviour is clearer, and multilingual handling is more predictable. These improvements help editors maintain a clean, uniform content structure across large websites.

Artificial intelligence (AI) is transforming how we approach SEO, and for TYPO3 websites, it brings clear, time-saving advantages that improve performance and visibility.

AI-generated metadata

AI tools can create draft meta titles and descriptions, which editors can refine and add directly to TYPO3’s SEO fields. This reduces the time needed to optimise large numbers of pages.

AI-assisted content optimisation

AI can review content for clarity, relevance, and keyword coverage. Editors can apply these suggestions in TYPO3’s editor without disrupting layout or structure.

AI for multilingual SEO

TYPO3 is often used on multilingual sites. AI translation tools like DeepL help to identify first translations of content and metadata, which editors can adjust before TYPO3 outputs hreflang.

AI-generated schema markup

AI can generate JSON-LD patterns for articles, events, and other content types. Developers can also copy these into TYPO3 templates to store structured data.

AI-based SEO audits

TYPO3 sites mainly employ AI to recognize common issues, such as missing metadata, slow pages, or disorganized headings. This allows teams to prioritise fixes more quickly.